Social media agency · Miami Beach
Co-creating with founders. You get a Content CEO and a Content COO, so your personal brand runs on strategy, systems and execution instead of willpower.
The problem
Most founders don't have a content problem. They have a bottleneck. Pick yours and see what we'd do about it.
The model
Freelancers give you deliverables. Agencies give you an account manager. We give you a leadership layer for your content: one side owns the story, the other owns the machine.
Strategy & story
Finds the story only you can tell, then shapes it into positioning, angles and hooks that make the right people stop scrolling.
Systems & execution
Builds and runs the machine behind it: production, editing, publishing and reporting, so content ships every week whether you feel like it or not.
The process
A clear path from first call to a content system that compounds. No guessing what happens next.
Strategy call and audit of your brand, offer, audience and what's already working.
Week 1
Positioning, content pillars, hook bank and the system it will all run on.
Week 1–2
Batched shoot days. One session becomes weeks of reels, carousels and clips.
Week 2–3
Consistent publishing across platforms, built around how people actually consume.
Ongoing
Turn attention into conversations and sales with CTAs, DM flows and monthly reviews.
Ongoing
The journey
Before the agency, there was a living room. Then came the Vision Workshops: founders in a room, building their story out loud.
Vision workshops
Cities
Months
Founder audience
Where it started: eight people flew in to a living room to learn, connect and talk content.
A Miami workshop. An NBA interview. A toy drive. The relationships went further than expected.
The private jet wasn't the point. A two-day masterclass taught us something bigger.
Taking the system to the city that runs on attention.
Back where it began, with a proven playbook and an agency built around it.
The founder
"I help you build your personal brand with strategy → content → attention."
Roger Rojas is The Content CEO. He built his own audience to 41K+ by doing the thing he now builds for founders: telling a real story, consistently, on camera.
Content CEO Agency exists because most founders have the story and the expertise, but not the time, the system or the team to turn it into attention that pays.
Programs
Three ways to work together, depending on how much you want to do yourself. Every program starts with an application and a strategy call.
The full playbook and frameworks. You run it yourself.
Your Content CEO in your corner, every week.
Content CEO + Content COO. You show up and talk.
Built for
Your company is ready. Your story isn't out there yet.
You have attention. Now it needs to turn into a business.
You know how to run things. Content shouldn't be the exception.
Your voice is the brand's biggest untapped channel.
ContentCEO Accelerator
You're applying for strategy-led content systems. We review every application personally and only take on founders we know we can move.
FAQ
An editor makes your videos look better. We decide what to say, why it matters, who it's for and how it turns into revenue, then build the system that ships it every week. Editing is one part of the COO side.
Depends on the program. On Full Execution most founders give us a few hours of shoot time a month plus a short weekly check-in. On The System you'll run it yourself, typically 5–10 hours a week.
Instagram and short-form video first, then we expand to TikTok, YouTube and LinkedIn based on where your buyers actually spend their attention.
No. We care more about your story, your offer and your willingness to show up than your follower count. Many founders start with almost nothing.
We review your answers, and if it looks like a fit we invite you to a strategy call. On that call we'll map your bottleneck and recommend the program that fits, or tell you honestly if we're not the right partner.
One question